Last Updated: February 12, 2026
Optimal Care Medical Center (“Optimal Care,” “we,” “us,” or “our”) uses cookies and similar technologies on www.optimalcaremedical.com (the “Website”). This Cookie Policy explains what cookies are, how we use them, the types of cookies we use, and how you can manage your preferences.
Please also review our Privacy Policy for additional information about how we collect, use, and protect your personal information.
What This Cookie Policy Covers
This Cookie Policy applies to cookies and similar technologies used on our Website, landing pages, forms, and digital advertising campaigns. It explains:
- What cookies and similar technologies are
- The types of cookies we use
- Why we use them
- The third-party services that may set cookies through our Website
- Your choices and rights regarding these technologies
What Are Cookies and Similar Technologies?
A cookie is a small text file placed on your device (computer, tablet, or mobile device) when you visit a website. Cookies help websites function properly, remember user preferences, analyze site performance, and support advertising efforts.
There are two main types of cookies:
Session cookies:
These are temporary and are deleted when you close your browser.Persistent cookies:
These remain on your device for a set period of time or until you delete them.In addition to cookies, we may use similar technologies such as:
- Pixel tags (tracking pixels)
- Web beacons
- JavaScript tags
- Local storage technologies
- Device identifiers
When we refer to “cookies” in this Policy, we include these similar technologies unless stated otherwise.
Types of Cookies We Use
We use the following categories of cookies:
Essential Cookies
These cookies are necessary for the Website to function properly and cannot be disabled in our systems. They are typically set in response to actions you take, such as:
- Submitting forms
- Scheduling appointments
- Setting privacy preferences
- Logging into secure areas
These may include:
- Security-related cookies
- reCAPTCHA cookies used to prevent spam and automated abuse
- Cookie consent management cookies
- Appointment scheduling system cookies
Without these cookies, certain parts of the Website may not function correctly.
Analytics Cookies
These cookies help us understand how visitors use our Website so we can improve performance and user experience.
We use services such as:
Google Analytics
Google Analytics helps us analyze:
- Pages visited
- Time spent on pages
- Traffic sources
- Device and browser information
- User interaction behavior
Google Analytics may collect information such as your IP address (which may be anonymized), browser type, and interaction data.
To learn more about how Google uses information collected from partner sites, please visit: https://policies.google.com/technologies/partner-sites
Advertising and Remarketing Cookies
We use advertising technologies to:
- Measure the effectiveness of our advertising campaigns
- Deliver relevant advertisements
- Build remarketing audiences
- Optimize future campaigns
These may include:
Google Ads:
Used for conversion tracking, remarketing, and campaign performance measurement.Google Tag Manager:
Used to manage and deploy tracking tags across our Website.Meta Pixel (if active):
May be used to measure advertising effectiveness and deliver targeted ads on Meta platforms.These cookies may allow third-party advertising partners to recognize your device across different websites and build a profile of your interests for advertising purposes.
Call Tracking Cookies
We use CallRail or similar call tracking services to:
- Measure marketing performance
- Attribute phone calls to specific advertising sources
- Improve campaign effectiveness
These cookies may assign a unique phone number or tracking identifier to measure call conversions.
Functional Cookies
These cookies enable enhanced functionality and personalization, such as remembering:
- User preferences
- Accessibility settings
- Form inputs
- Healthcare Data and Sensitive Information
Optimal Care Medical Center is committed to protecting your health information.
Cookies and tracking technologies used on our Website are not designed to collect protected health information (PHI) as defined under HIPAA. Any health information voluntarily submitted through secure forms is handled in accordance with our Privacy Policy and applicable healthcare privacy laws.
Information entered into secure medical or appointment forms is handled separately under our Privacy Policy and applicable healthcare privacy laws.
Our advertising and analytics tools are configured to avoid intentional collection of medical diagnosis, treatment details, or other sensitive health information through cookies.
Third-Party Services
Third parties may set cookies through our Website. These may include:
- Google (Analytics, Ads, Tag Manager, reCAPTCHA)
- Meta Platforms (if applicable)
- CallRail
- Appointment scheduling providers
- Security providers
These third parties may collect information directly from your browser and may combine it with information collected from other websites.
We do not control how third parties use information collected through their cookies. We encourage you to review their respective privacy policies.
Managing Your Cookie Preferences
You can manage your cookie preferences in several ways:
Website Cookie Banner
When you first visit our Website, you will see a cookie consent banner. By clicking “Accept All,” you consent to the use of cookies and similar technologies as described in this Policy.
You may update your preferences at any time through the cookie settings tool available on our Website.
Browser Settings
Most browsers allow you to:
- View cookies
- Delete cookies
- Block cookies
- Set cookie preferences
Please note that disabling certain cookies may impact Website functionality.
Advertising Opt-Out Options
You may opt out of certain targeted advertising practices by visiting:
Network Advertising Initiative:
https://www.networkadvertising.orgDigital Advertising Alliance:
https://optout.aboutads.infoGoogle Ads Settings:
https://adssettings.google.comFacebook Ad Preferences
https://www.facebook.com/ads/preferences/
Do Not Track Signals
Some browsers transmit “Do Not Track” signals. At this time, our Website does not respond to Do Not Track signals due to lack of uniform standards. However, you may manage tracking preferences through your browser settings or our cookie management tool.
Cookies Set in Emails
Our marketing emails may contain tracking pixels that allow us to measure:
- Email open rates
- Click-through rates
- Engagement metrics
You can disable automatic image loading in your email client to prevent tracking.
Future Technologies
As we enhance our Website, we may implement additional technologies such as:
- Embedded video platforms
- Interactive tools
- Additional analytics services
Any new technologies will be covered under this Cookie Policy.
Changes to This Cookie Policy
We may update this Cookie Policy periodically to reflect changes in technology, legal requirements, or our business practices.
The “Last Updated” date at the top of this page indicates when this Policy was last revised.
Contact Us
If you have questions about this Cookie Policy or our use of cookies and similar technologies, please contact:
Optimal Care Medical Center